ChatGPT ads only serve to people on the free and low-cost plans — and that's the overwhelming majority of everyone using it.
For your business, that means an enormous, mostly untapped audience of people researching their next purchase in a place your competitors haven't figured out yet.
1bn+
weekly active ChatGPT users
#5
most-visited website in the world
95%
on free or ad-supported plans — the audience your ads can reach
weekly active ChatGPT users
most-visited website in the world
ChatGPT Ads is a different animal than Google or Meta — different targeting, different tracking, and no proven playbook yet. Working with 42 Marketing means you launch fast, don't waste money, and own the placement over your competitors.
Your ad surfaces when someone is actively researching an industry like yours — caught mid-decision, not chasing them around the web afterward.
Native placement — your ad appears with the answer, not buried in a sidebar
Right-time targeting — shows up when the conversation is about what you sell
Early visibility — reach buyers while they're still deciding
New geo-targeting lets us serve by state, metro, or ZIP — so local and regional businesses reach only the people they can actually sell to.
Geo-targeting — serve by state, metro area, or ZIP code
Zero geographic waste — no spend outside your service area
Local viability — regional businesses can finally run this channel
We don't hand you click counts and call it a day. We connect ad spend to closed deals — the part almost every other agency gets wrong.
Verified tracking — wired up and tested before launch
Connected to your CRM — we track the sale, not just the click
Revenue reporting — closed deals, not click counts
I've been in ads and analytics since 2014, managing millions a year across Google and Facebook. I was there for the 2016 Facebook gold rush — cheap auction, generous targeting, 3–4x ROAS on a well-built campaign. I watched that window close as costs climbed and iOS 14 took the tracking apart, and I rebuilt through it.
It's the same pattern every time: a channel opens, early operators build an unfair advantage while it's cheap, then it gets crowded and the advantage disappears. Almost nobody moves when it matters. ChatGPT Ads is that window right now. And coming from analytics, the measurement is the part I care most about getting right — it's where most of this channel's spend quietly gets miscredited.
That's all 42 Marketing does. ChatGPT Ads end to end for a small number of businesses — creative, campaigns, and the tracking that proves what it earned. Not a Google shop that added ChatGPT last quarter. If you want to be early on this one, let's talk.
We are selective, because a new channel rewards focus. 42 Marketing works best
You want placements and learnings before the auction gets crowded, not a case study to read in 2027.
You already convert traffic from Google or Meta. We plug a new channel into a machine that works.
You approve strategy. We ship creative, campaigns, and reporting.
And we will say so on the call if you are not: if your category is a poor fit or your budget will not produce a real read, we tell you before any money changes hands.
Move first, but move with a plan.
When a new channel opens, the winners are not the brands that try it first. They are the brands that arrive with creative, tracking, and a conversion path already built. On ChatGPT Ads, that gap is the whole game: the platform changes weekly, and undisciplined testing burns budget without producing learnings.
We learn your market, ICP, and goals on a free 30-minute call. If ChatGPT Ads is the wrong channel for you right now, we tell you straight away.
We audit your existing Google and Meta Ads, then map the angles, audiences, and creatives most likely to translate to ChatGPT Ads.
You get a ChatGPT Ads creative roadmap and a done-for-you launch plan. First campaign goes live in 7 days from kickoff.
We iterate creative weekly, track performance, and report monthly so you compound the patterns that work.
We run the formats OpenAI ships today: banner units at the bottom of answers and product feed ads for ecommerce brands with a connected catalog.
Sponsored placements appear at the bottom of ChatGPT responses. We write messaging that fits the conversation, test hooks against your ICP, and optimize for clicks that convert on aligned landing pages.
Ecommerce brands can connect a product feed and show shoppable units inside answers. We handle feed setup, SFTP connection, and campaign structure so catalog ads reach buyers during AI-driven discovery.
Buyers already use ChatGPT to research purchases. A structured plan maps your ICP to the prompts that matter, then tests creative against clear KPIs instead of guessing.
Map ICPs to
high-intent prompts
We list the questions your buyers ask in ChatGPT, then turn them into context hints that match how your product shows up in answers.
Align funnels, offers,
and landing pages
ChatGPT sits between research and purchase. We match ad copy, offers, and post-click pages to that moment so spend ties to pipeline, not vanity clicks.
Sequence creative
tests
We plan hooks, angles, and formats in rounds. Each test informs the next so budget goes to variants with signal, not random swaps.
Set KPIs before
launch
Every test ships with success criteria: CTR, conversion rate, pipeline, or revenue. We optimize and report against those numbers monthly.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.